Dustin Lunde

I’m Dustin Lunde, entrepreneur, agency owner, podcast host, and a guy who’s still a work in progress in the best way.

Professionally, I’m the CEO and co-founder of BestLyfe Group (BLG). We help small and mid-sized businesses grow with a holistic, no-fluff approach to marketing: branding, target market clarity, SEO and SXO, high-converting websites and landing pages, Google and Meta ads, and CRM automation that keeps customers coming back and singing your praises. We run everything through what I call the 25% Rule: grow traffic by 25%, conversions by 25%, and average client value by 25%, and you don’t just improve, you double. Simple math. Not always simple execution, but that’s why we exist.

Outside of work, I’m big on living a full life, not just a productive one. I’m a fitness guy and a foodie, which is basically my way of saying I love the gym and I love a great meal right after. I’m wired for big-picture thinking, but I’m also ridiculously introspective. I care a lot about who I’m becoming while I’m building what I’m building. I’m the type who wants to win, but not at the cost of my health, my relationships, or my integrity.

I host Lyfe by the Horns, a podcast built for real conversations about entrepreneurship and life: faith, family, fitness, finance, leadership, mindset, and the messy middle that nobody posts on Instagram. The show is candid, practical, and usually includes a laugh or two because if you can’t laugh while building a business, you’re going to cry in your truck at a red light. Ask me how I know.

Lately I’ve been deep in the AI and automation world, not as a trendy hobby, but as a real lever for business owners who want more freedom and less chaos. I teach it, build with it, and use it daily to help teams scale without burning out.

At the end of the day, I’m about excellence in all I do, being accountable, building mutually beneficial relationships, and never stopping learning. Growth isn’t a finish line, it’s a lifestyle. I’m here to build meaningful companies, have meaningful conversations, and help other entrepreneurs do the same, without losing themselves in the process.