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Founder Dad, Buy Back Time Formula / Father First Entrepreneur
George Rivera is a father first and entrepreneur second. He helped build and scale multiple companies to well over 9 figures in revenue, but in the process he almost repeated his own dad’s pattern of being physically present but emotionally and relationally absent at home.
When George’s father was dying of cancer, he grabbed George’s hand and said, “Do not miss Leo’s games. I missed too many of yours.” That sentence exposed how much George’s identity had been built on performance, work, and being needed, instead of on being a son of God and a present father. It became a turning point that led him to redesign his life and businesses around faith and family.
Today, through Buy Back Time Formula, George helps high performing founders buy back 10–20 hours a week, break generational patterns of workaholism, and show up as the dads they were created to be. His story is about learning to let Christ redefine success, heal father wounds, and build a life where your kids never have to wonder if they matter more than your calendar.